This newly released report, researched and written by Public First and commissioned by Care Matters,

challenges common perceptions of social care jobs for working-age adults as low-skilled, insecure and unfulfilling. Based on a survey of 4,099 UK workers, it finds social care jobs compare favourably with, and often outperform, other roles paying under £40,000. Workers report higher levels of purpose, responsibility, people skills, job security and opportunities to raise concerns.

The sector also offers strong training, progression and long-term employment prospects, especially compared with retail and hospitality. While pay remains a significant concern, the evidence suggests social care provides meaningful, skilled and secure careers that deserve greater recognition.

Read the full IPSOS Karian and Box Work That Matters Report

This report is discussed in a recent article on Care Home Professional